VISUAL DESIGN: COMMUTER INDUSTRIES
Starting in November 2023, we connected with Commuter Industries, a creative firm that does it all!
From graphic design and art direction to merchandise, visual imagery, collectible swag, to the creation of decor and aesthetics in which our guests can be fully immersed. When guests attend a WAITIKI 7 event, they are not merely concertgoers, but participants in a living, interactive experience that they will remember and crave.
Immersive Concert Experience
Commuter Industries designed our event program, poster, custom mai tai and zombie glasses with full-wrap designs inspired by the Halekulani, t-shirt, stickers, and stage design featuring custom, handmade stage lanterns, overhead lighting, speaker umbrellas, and stage lighting consultation. (Custom drinks created in collaboration with Halekulaniʻs Director of Mixology, Tuda Sarian).
Album Design: CAVES OF THE SEA
In early 2025, we commissioned a vinyl album package for Caves of the Sea. Commuter’s role was to develop an immersive package to help tell the album’s story.
What Robert & Glen presented us was literally otherworldly! From their design of a full color jacket (featuring hand drawn underwater illustrations of sea caves and Atlantic tarpon), to an an interactive, vintage style newspaper inner sleeve, our imaginations were already set adrift. The Exotica Extra newspaper sleeve features a deep dive into the album, including an assortment of vintage style advertisements, cocktail recipes, and a crossword puzzle for the ultimate Waitiki 7 fans.
Seeing the album come to life was yet another story. Robert & Glen designed our 180g virgin vinyl discs to mimic the eye on the tarpon seen on the jacket cover! Each record is made of translucent yellow-green vinyl with a dark teal inlay. No two “tarpon eyes” are the same, making for a unique collectible feature in this limited pressing of just 300 albums.